The fashion industry is seductive. The lights, the glamour, the glory. You may be a great artist and have fabulous design ideas, but having a head for business is a different matter. So how do you go about establishing your fashion line? How do you build your brand and get splashed on the inside pages of glossies? Here is the perfect guide for you. Learn the basics of creating and executing a business plan, exhibiting your designs in big retail chains, setting up an e-commerce store and, finally, participating in a fashion week. Study the success stories of masters like J.J. Valaya and Anita Dongre. With the right design ideas, passion and perseverance, you can learn how to be right under the spotlight.