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Brand Management: Influence of Brands on Consumer Purchase Behaviour in the Indian Industry
Book details
  • x+144p., Illustrations Black and White; Maps Black and White; 24cm.
  • Hardcover
  • English language
  • Avon Publications
  • 10.03.2017
  • ISBN 13: 9789381839898

Brand Management: Influence of Brands on Consumer Purchase Behaviour in the Indian Industry

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Ghosh

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Biswajit Das

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