Synopsis In the year 1980's the awareness that took place in the minds of the consumers tends the companies to widen substantially both their market and consumer base. Privatization, libralisation and globalisation are the key policies which promote market economy. These policies have changed whole scenario. Since 1960 the developed nations have slowly started selling their culture into developing countries converting the 'essential needs' to 'interealistic demand.' Presently big-buy policies of companies and banks and easy access to loan have made the people mortgage their future due to reason the policies of market promotion has been readily accepted by all developing countries little realizing the fact that we are gradually slipping into the clutches of economic slavery. This book systematically presents various aspects of market promotion policies with respect to Indian economy. It is expected that the findings and suggestions of various research work would be helpful for scholars, policy makers, economic planners and government In preparing future programmes for Indian growing market.