The present book is designed in five chapters that deals with real estate management via investment, marketing, profit sharing and taxation. This book enables entrepreneurs and contractors to better understand the mental state of the customer of real estate. As a result, the entrepreneur may be able to require a unique advantage in marketing real estate based on a new understanding of the impact of emotional reasons involved in the process of buying a residence for dwelling, offices, shops or any other asset. This would give him one more piece of information to use to improve his marketing strategies. He may find that his probability of marketing similar real estate assets at the same price as his competitors is much higher by offering his customers tax shelters and/or anonymity.