Upside Downside Up' is an ingenious showcase for an unprecedented art form. Each image, as it rotates to reveal its upside-down counterpart, unexpectedly reveals dual perspectives through a single drawing, a testimony to an uncommon vision and mastery. The artwork has already earned accolades from leading art critics and artists from the United States, UK and India, described as a catalyst for reflection upon fresh ideas for a new, artistic platform. It has been featured in several books, including one in which “reversible” poems accompany the topsy-turvy drawings. This art-form is not currently taught in any school in the world, though it carries immense potential: such as, students learning this new art form in art schools to expand their visualising faculties; commercial uses as rotating ads, rotating art in executive boardrooms, lobbies and libraries, and so on. It introduces fun and a sense of magic in the viewing of art, stimulating the viewer’s senses in a way not previously possible, teasing the audience into a challenge of guessing each “new” image that will emerge. 'Upside Downside Up' is a new arrival on the leading edge of art-form, offering creative minds a new experience that can be thrilling and illuminating, and introducing a new ideal to strive for.