A beautiful woman in winged eyeliner and a low-cut top lies on a bed urging her favourite cricketer to win the next match. In another post, she pouts at the camera from a hot tub. She posts a selfie with a cleric, wearing his cap at a jaunty angle. Her posts are viewed millions of times and the comments beneath them are full of hate. As her notoriety grows, the comments made about her on national talk shows are just as vitriolic. They call her Pakistan's Kim Kardashian, they say she'll do anything for attention. When she's murdered, they're transfixed by the footage of her body.

Drawing on interviews and in-depth research, Sanam Maher pieces together Qandeel's life from the village where she grew up in the backwaters of rural Pakistan, to her stint in a women's shelter after escaping her marriage, to her incarnation as a social media sensation and the Muslim world's most unlikely feminist icon.