“Retail is a pretty simple business, but what adds complexity is the size and scale. We couldn't do it without technology”. Bob Nardelli (American businessman) The main objectives of publishing this book are: To enlighten the students and others regarding the emerging trends in Retailing.To know the Challenges and strategies in retail marketing. To know the opportunities and challenges of Indian Retail Banking Industry. To know the retail Growth in India. To study the impact of modern retailing trends on the people living near the border areas where the exposure is very low as compared to metropolitan and other major cities of Punjab. It is an effort to put together the valuable views academicians and research Scholars to focus on the impact of retailing trends.