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215p., Illustrations (Black and White); 23cm.
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Hardcover
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English language
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Kanishka Publishers, Distributors
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12.09.2019
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ISBN 13: 9788173917172
Media and Mass Communication: An Introduction
Communication with the people isnecessary in any society and in any form of government. The basicfunctiono f mass communication media is to provide information,education or instruction and entertainment to the people About Author : Shyamali Bhatacharjee is an emerging author in the field ofjournalism and mass communication. She is also listed among theupcoming group f authors identified bya a US agency. After completing her M.Sc. in Ecology and Environment fromsikkim Manpal University she also successfully completed herBachelor of Law Degree. Contents : Preface List of Acronyms Glossary of Terms Communication: Meaning and Concepts Mass Media development and Contemporary Issues Traditional Communciation Information concepts Role in Organisational management Role of comptuer in communication Information technology National law on Information technology Radio, TIV and Film Communication Theories of Mass communication Meaning and concept of public relations Bibliography Index