Synopsis To understand the interaction between the media and society, it is very essential for you to be familiar with the various aspects and concepts of development. Communication experts, sociologists, psychologists and economists agree that the proper use of communication can foster the pace and process of development. In general terms, communication means interaction between two individuals or within a group or a community or a nation. The content of the media is became more and more market driven. This book provides an indpeth discussion of various of influence society in media.