With real life examples and illustrations in the context of Airlines from different countries, this book provides an international perceptive on Airlines Marketing covering three different segments—airline passenger marketing, airport marketing and air cargo marketing. An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters that discuss airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels and selling and advertising policies. Written in a simple language, the book provides a clear explanation of both, marketing and airline industry jargon.