Synopsis Advertising and Broadcasting are similar terms used for Promotion of anything. Advertising and Promotion can be done for any Product, Terms and Services provided by any organization. Supervision of sales can be done by RoI (Return on Investment) technique. The present text is covering Nineteen Chapters throwing light on various aspects of advertising and Sales Promotion. The area of Advertising, Sales and Promotion is broad but an humble attempt has done to do the justice with the Subject. This book is divided in Nineteen Chapters. They are: 1. Business of Ideas: Advertising, 2. Scientific Process Technique for Problem Solving, 3. Advertising Management, 4. Importance of Data in Advertising Decision, 5. Planning Methodology, 6. Measuring the Effectiveness of Advertising, 7. Estimating Sales Response, 8. Words About Words and Their Use, 9. Sales Administration, 10. Product Research, 11. Contracting Salesmen, 12. Need of Sales Supervision, 13. Sale Traveling Expenses, 14. Transportation for Salesmen, 15. Return on Investment in Sales Management, 16. Who’s On first?, 17. The Measurement of Changes in Attitude Induced by Personal Selling, 18. Copy Testing, 19. Postpublication Tests.