Synopsis This book deals with impact of media in bringing about social changes. The topics dealt with include media relations, participatory communication, communication strategies to control HIV/AIDS, current trends in communications, media and gender development, media and violence, etc. Stress is also given on how communication can be used in prevention of crimes and social changes taking place in Arabic World under impact of media. This work will find its utility in the hands of media managers, social workers, development planners and common masses.