Synopsis The e-marketing industry has a bright future to watch out. The future of marketing is there for anyone to see – just log onto the Internet. In less than a decade the World Wide Web has changed from a research enclave to the main street of the world. In the years ahead it will continue to shift from a medium of personal communication and expression to a place of economic opportunity. This book will provide valuable and timely information to a wide range of customers, marketers, managers and executives. This book will prove a suitable text for Web advertising and online marketing.