Synopsis There is a difference in the behaviour of an individual when he behaves individually and when be behaves in a group or in social settings, Societies attitudes towards work, religion and culture. Social psychology, therefore tries to understand individuals and groups and how they behave in specific social situations. Nowadyas, the men of industry politics and business find the knowledge of social psychology to be of significant value to them in their field. There are great similarities in applied psychology, group psychology and social psychology.