Synopsis There are many professions even today which have grown and reached hitherto on certain traditions and conventions. Some aspects of journalism also fall in this category. Yet here is an attempt to compile scientific and systematic guides towards fine-turning the skills of working as well as aspiring journalists. The book has earmarked chapters for honing the skills and talents of media person towards establishing a greater communication with their readers. The most important factor in this exercise will be to steer clear of the extremes keeping in mind the common reader who loves objectivity the most, in any media presentation. The book discusses the legal safeguards and other mechanisms which one may fall back on in the unlikely event of an error of judgement. The work closes with a distinct value addition that comes in the form of terms and expressions of general usage, frequently used abbreviations and common symbols. A complete hand book for journalists of today and tomorrow.