Synopsis The book is a masterly analysis of Indian social, cultural, ideological frameworks within which communication theory in India, perhaps unconsciously, he grown our epochs of history. The author discuses, with felicity and ease, Indian and western models of mass-communication theory-never living a sense of critique that edges out the redundant while preserving the essential. The author emphasizes empathy and play, along with an ideology cultured in the human, that will ultimately life Indian society from the backwaters of under-development. The book is a pioneering attempt in that it enshrines the main task of journalism as humanistic interpretation of culture and historical forces with a view to upliftment of all concerned.