Synopsis The press and print media operate from a complex setting. The strings and constraints attached with the working of journalists, editors and executives are much more and deeper than meet the eye. The present work aims to focus attention on such emerging challenges which will confront the journalist and media persons on various rungs of ladder in their day to day activity. The topics under discussion have been dealt with comprehensively and as far as possible up to date data and information have been used to keep it relevant and effective. Case studies and research findings will add to the value of this work which endevours to track an unbiased and professional line for the readers and subscribers to our views.