Synopsis In contemporary society, the mass media serve as a powerful socializing agent. Viewers learn and internalize some of the values, beliefs and norms presented in media products. Of course, the more controversial discussions of media as a socializing agent usually involve media products that seem to challenge convention and authority. From a sociological perspective, the media play a crucial role in almost all aspects of daily life. However, their influence is not limited to what we know. This book elaboratively discuss the role and influence of mass media in society. It will be a valuable reference tool for all the concerned.