Synopsis International tourism is a fast growing industry generating 700 billion dollars in annual revenues and accounting for almost ten per cent of total international trade, and almost half of total trade in services. India too has an official "Look East" policy to promote tourism in the region along with Chine, Japan, Korea, Thailand, Cambodia etc. while Europe still dominates international tourism markets, the recent development of new tourist areas and the changing patterns of international tourism, suggest that new tourism geographies are already emerging.