Synopsis Indian Publishing is one of the most under-rated intellectual enterprises in the country. Since the publishers are not demanding and believe in working without fanfare, they tend to be overlooked in the official scheme of things. Publishing does not find a place of honour in the cultural policy pronouncements of India. Above all. The publishing industry is now threatened with foreign invasion of unprecedented character. All this is being done in the name of liberalization and opening up of the economy. Has the battle for the mind of the people been already lost without firing a single shot? The present study is basically a statement by a student of publishing who is deeply committed to Indian writers and believes passionately in the cult of the book.