Synopsis This book is a novel attempt to understand the consumer buying behaviour in India as the internet plays a vital role in different aspects of society. The corporate world embraced the use of interest in order to research and users across the country. This book would act as a cue to the corporate captains who wish to use the internet to have competitive edge over the competitors. This book also clarifies many queries regarding Internet user behavior, user purposes, patterns, purchase experiences, factors affecting purchase over Internet, influence of Internet advertising on buy online, opinion of consumer on safest online payment gateway, opinion of consumers on using Internet a business media in India. More over, this book highlights the role of Indian government in promoting e-commerce, cyber law and crime, different between physical retailing and e-tailing, cyber-marketing., P’s of cyber-marketing, E-consumer buying behavior process to name a few. The book offers factual data about Indian Internet consumer behavior process to name a few. The book offers factual data about Indian Internet consumer behavior and the present stand point with regard to buying different categories of products and services over Internet. This book would be a valuable asset not only to academia; also to the companies which wish to enter into e-business which help them devise strategies online.