Synopsis A Fashion is the Styling are mode accepted by a particular group of people at a particular time and palace. Fashion change relates to changes in colour, styling fabrication and performance to reflect fashion trade. Fashion is style most popular at a given time. Fashion implies style, change and acceptance. Modern communications media bring different cultures into contact making people more aware of life styles and modes of dress. As a result of communication and computer technology the public is made quickly aware of life styles and modes of dress. Computers/ Internet / Websites etc. are indispensable for the growth and development to the Fashion Industry. Fashion Strategy through Quick Response supply management helps in reducing waiting time in ordering and distribution. Standardized codes and linking systems have been development through the fashion Industry. Professional management is the process by which the fashion Industry creates, maintains and operates through coordinated efforts for achieving excellence. This requires and its use towards the achievement of goals and objectives in order to gain the competitive edge. This book covers Fashion and style; Textiles-First Level of Fashion; Raw Material and Fashion; Design Development and Style Selection; Manufacturing Process, Quality Assurance; Fashion Marketing; Retail Operations; Fashion Merchandising; Fashion Promotion; Search for Excellence.