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Book details
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x+325p., Tables; Figures; Bibliography; Index; 23cm.
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Hardcover
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English language
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Gagandeep Publications
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01.01.2005
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ISBN 10: 8188865168
Related categories
Global Marketing: Search for Excellence
Synopsis
GlobalMarketing is the most powerful force in the development of modern civilization. In the Internet era, we move towards connecting global consumers, and global manufacturers putting everything on the shelf. The information component of global companies are modifying the present in forming the future. Global marketing and its knowledge are the engines of global economy bringing improvements in overseas production and quality with the rapid use of information market research and development global marketing deals with new challenges and Expectations, modern technology, strategy, channels, informations, resources, customer relationship, E-CRM solution, services legal implications and search for excellence.
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