Synopsis Intellectual property (IP) represents property of your mind or intellect. It can be an invention, trade mark, original design or the practical application of a good idea. In business terms, this means your proprietary knowledge –a key component of success in business today. It is often the edge which sets successful companies apart and as world markets become increasingly competitive, protecting your intellectual property becomes essential. Even though the term "intellectual property rights" has recently become topical and, it remains a mystery- some obscure legal concept of little relevance to everyday life. Using carefully chosen cases and facts and figures, this work seeks to demystify IPR. It explores the concepts behind the different forms of IP, and how they operate in real life. It is designed for a wide range of audiences like holders of intellectual property rights, academicians, librians, scholars of law, technologists, policy-makers, bureaucrats, agencies interested in the transfer of technology, media personals, general public, etc.