Synopsis Rapid globalization of economies, under pressures from world Bank, IMF, WTO Regime and regional economic blocks, is unleashing the forces of competition for business and industries. Be it developed, developing, or under developed economies, all are formulating strategies to enhance their business competitive competencies to be effective global players. Every year the World Economic forum ranks the Global Competitiveness of Nations on factors like Openness, Governance, Finance, Infrastructure, Technology, Management, Labor and Civil Institutions. These factors have been keys to the formulation of strategies for enhancing global competitive competencies. With emergence of the new economy, information Technology and Building Brand Equities are becoming equally important and significant factors to be kept in mind for devising strategies to enhance Global Business Competitive Competencies.