Synopsis Basically, Public Relations (PR) is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organization with public interest, and plans and executes a programme of action to earn public understanding and acceptance. It is the deliberate, planned and sustained effort to establish and maintain mutual understanding and acceptance. This book is encyclopaedic in nature which encompasses valuable information on all vital issues pertaining to Public Relations. The entire information is gathered under twenty six chapters. Definitely, this will serve as a dependable reference work to students, academics and the professionals in the field.