Synopsis Today Journalism and Mass Communication has helped both people and the nation to compete within the global frame work. The role of the Media and the Mass Communication was to gather support from the people and inform them about the philosophy and objectives of the planned development and benefits accruing from them also about their responsibilities involved in the planned effort. Another very important responsibility of the media was to enthuse and involve people by removing ignorance and superstitions, by changing their negative attitudes and motivating them into purposeful action, all through persuasive and two-way communication. The author believes that despite large measure of success in mass communication, one big lesson that emerges out of the Indian scene of communication is to continuously rediscover the new goals and dimensions of mass communication and the media.