Synopsis Consumer sovereignty in the Indian market milieu is virtually a myth. The Indian consumer is only nominally a king, and in reality a person of no consequence. The root causes the average Indian consumer’s plight are many: the generally low standard of living, widespread illiteracy, ignorance of the legitimate rights of consumers, lack of sufficient knowledge of the market milieu, and a persistent and negative tendency to resign himself to the exploitation in sheer helplessness. The government too has been making its efforts. But there is no perceptible improvement is the situation even after the enactment of Consumer Protection Act, 1986 and amendments to it from time to time. The book makes a fervent plea for a strong consumer movement. It is not unreasonable to assume that the present book on consumer protection will of be other states concerned with consumer issues. It is hoped that it will be of great use not only to policy-makers but also various researchers and research organization. The N.G.O’s and consumers in general.