Synopsis Clothing is a part of the silent language that is communicated through the use of visual but nonverbal symbols. Clothes exhibit many things which are important to a person and which he wants others to know. Every article of clothing carries a cultural, social and psychological meaning. The clothes that a person chooses are to a great extent an expression of the concept he has of himself, reflect his personality and express the values that are important to him. This book is concerned with the application of psychological science to the understanding of clothing behaviour. It is about the effect of various psychological factors on clothing interest and clothing conformity amongst adolescents. It focuses on the clothing behaviour of adolescents as this period is important both physically and psychologically and clothing is of greater importance during this period than during any other period. This book is specially designed to serve as a reliable reference work for students, scholars and professionals in the field of Psychology and home science.