Synopsis A Professional Journalist is easily identified, he is on the pay roll of a Journal, he reports for his paper or he may write features for editorials or edit copy. He is known by different names -reporter, feature writer, special correspondent, sub editor, Assistant editor, sports editor, city editor, commercial editor and the news editor. Primarily it is a professional for the man trained to do the particular job in the complex business of bringing out a journal. The men or women who work for newspapers come from many backgrounds and are of many temperaments. Socio psychological researcher in communication have suggested appeals and order of arguments.