Synopsis The consumers are the largest group in our country but they are not well organized and have to suffer because of lack of awareness and also because of delay in the disposal of their complaints by the consumer courts. It is, therefore, necessary that awareness should be generated among the consumers about their rights especially among such consumers living in the rural and semi-urban areas. The present book provides various policies, strategies and effective methods to create awareness on the one hand and on the other hand the book analyzes the future challenges and new opportunities too in the global age. It is hoped, all the papers will be very useful for the planners, policy makers, academicians, researchers, teachers and those who are interested in consumer related studies.