Synopsis Marketing is a dynamic function that links production sector with consumption sectors. The impressive gains made in agricultural production with the help of new agricultural technology, calls for a rapid improvement in the marketing system. Agricultural marketing consists of all the activities, functions and institution involved to move farm products from the point of primary production to the point of ultimate consumption. The task of agricultural marketing is to supply farm products in the right form, at the right place, at the right time in the right quantity needed at price which are fair to the producers and the consumers with the minimum of economic waste and to reflect changes in demand and supply. The market regulation programme as evolved, as more in the nature of improving the institutional and physical infrastructure at the level of primary, wholesale markets for farm products rather than regulating the market for agricultural products. The market strictly speaking cannot be the interlay of forces of demand and supply. This book will be useful for the students, teachers, researchers, scholars of agricultural economics/economics, commerce, management and other faculties.