Synopsis The traditional industrial activity is an activity which produces marketable products, using locally available raw material, human skills and indigenous technology. The traditional industries of India include handloom, handicrafts, coir, cashew, beedi, tiles and bricks and other household industrial activities carried out in the rural parts of the country. Indian economy has been endowed with eco-friendly products of traditional industrial sectors which has a glorious past and world-wide reputation. This sector of the economy has been generating employment opportunities in the rural areas and also earning foreign exchange through large-scale exports. In the liberalised economy of India, there are fears that the traditional industries may wipe off owing to the presence and pressures of large industrial enterprises, both domestic and foreign. It, thus, becomes the social obligation of the Government and the society as a whole to protect this sector and preserve the traditional skills of the artisans and the workers. Artisan guilds, cooperatives, consortiums, Self-Help Groups and association of enterprises should contribute in this endeavour. The present work is an attempt to assess the potential of selected traditional industrial activities such as handloom, coir, cashew, tiles and bricks, handicrafts, spices and marine products. The book is designed to contribute to the existing body of literature on the impact of economic reforms on the Indian economy. This work, which is fairly replete with inspiring and enlightening matter, will commend itself to all categories of readers, particularly academicians, researchers and students of economics, commerce and business management.