Synopsis The present book is a very significant document on promoting entrepreneurship amongst potential women and rural entrepreneurs of our country. The book is aimed at orienting this category of persons towards concepts, principles and practices of entrepreneurship and self employment. The ultimate objective is to convert a significant fraction of this population to opt for self employment and entrepreneurship as a better carrier option. The youth must set up and manage their private small and tiny manufacturing, trading and servicing ventures so as to make themselves independent and thus reducing pressure on the wage employment market. The book would be of immense benefit to students, teachers and practicing entrepreneurs to promote entrepreneurship. The Schools, Colleges, universities and other academic and technical institutions may use the book as reference material.