Synopsis Shah Rukh Khan's career is the kind of success story that colours movielore -the outsider who gatecrashed into Bollywood and stayed on to reach superstardom, leaving all his contempotaries behind. Over the last decade or so. As Hindi cinema has grown and reached out to audiences across the world, especially the South Asian Diaspora, Shah Rukh's fame and popularity have grown in proportion. He personifies the media-savvy. Money-smart, focused professional that today's world idolizes. He made movies that were blockbusters, he created the SRK brand, and with a production company in place and a special effects set-up and a studio in the works, his aim of becoming the complete movie moghul now looks achiebavable. When a star of his stature approaches a career milestone of sixty films, and gets to a stage where he clearly needs to chart unexplored territory, it is perhaps time for a mid-career assessment. This is what Deepa Gahlot, journalist, critic, columnist, editor, author and screenwriter, attempts to analyse the various phases of Shah Rukh's life and career and putting them in perspective.