Synopsis The book is all about how an organization on the brink of collapse was brought around into a success story in a short span of four years. The author took over the reins of the oldest centurian Malayalam daily when everyone lost hope of its survival. The book reveals how as CEO, the author could make a speedy turn around by using conventional and timetested management principles, tools and techniques. It is in the style and the highly personalized way of its application that it makes unconventional and extraordinary. The frequent autobiographical flash back adds to the authenticity of the author’s conviction that impossible tasks can be achieved by any one with the right amount of inspiration.