Synopsis Click. As a "person of Indian origin" returnee this word completely fascinated me.  I hadn’t heard it in this way before and it was being so commonly used in Delhi, that I thought, hello, what have I missed in the intervening years during my rather lengthy absence.  People of all ages and all walks of life said it.  It appeared in the press and seemed to have reached a point beyond the vernacular. "I clicked a picture," my students at Bluebells would say to me.  No, you did not, I wanted to say, you made a picture.  This emphasis on photography’s craft on the one hand and a critical awareness of its history is what I had learnt.  It was no longer sufficient after the arrival of critical theory to simply have an eye and a finger on the button.  The thinking that crystallized that moment of pressing the shutter was what was significant.  The modus operandi was irrelevant.  This seems to separate the snap shooter from the photographer, the photographer from the artist.  Theory became an intrinsic part of photography as courses shifted from teaching a trade to teaching an art form.  Despite many protestations, a generation of people has not grown to accept this as normal.  The value and significance of the photograph changed.  Both in terms of semiotics and in terms of the market.