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Book details
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383p., Bibliography.
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Hardcover
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English language
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Pentagon Press
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24.09.2007
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ISBN 10:
9788182742901
Related categories
Case Studies in Marketing Management
Synopsis
Marketing is a dynamic field and marketing profession has to be innovator to understand the pulse of consumers and develop the strategies to serve them better and provide delight to them. For retaining the consumer, the marketing fndamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.
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R.K. Suri
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S.L. Gupta
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