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Entrepreneurship and Rural Development in India
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Entrepreneurship and Rural Development in India

Synopsis Entrepreneurs are people who create and grow enterprises; entrepreneurship is the process through which enterprises are created and grown. Entrepreneur development refers to the infrastructure of public and private policies and practices that foster and support entrepreneurship. India is the 5th largest economy in the world and it ranks above the UK, France, Italy and Russia and has the 3rd largest GDP in the entire continent of Asia. But in India, 390 million people still live on $1 a day or less. The distribution of wealth may or may not be equitable. But in creating the possibility of making it in rural India itself through entrepreneurship, the new rural prosperity is transforming rural India’s image from economic nonentity to emerging market within the emerging markets. The book attempts to give a clear picture on various perspectives and issues affecting development of rural entrepreneurship. It discusses entrepreneurship in rural India in the context of integrated rural development, role of entrepreneurship, woman entrepreneurship and meeting of capital needs of entrepreneurs by financial institutions like NABARD, nationalized banks and Khadi and Village Industries Corporation. Factors relating to marketing, micro finance, innovation and awareness of science and technology and ways to develop entrepreneurial skills for rural masses are also discussed. It highlights factors that lead to or promote entrepreneurship under different perspectives as sustaining development, empowering women, enabling means of livelihood, role of NGOs, establishing gender equity by eliminating risks and hurdles faced by rural woman entrepreneurs in particular and male entrepreneurs in general.
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G. Jegadeesan

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R. Santana Krishnan

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