Synopsis Today, innovation means reinventing new business processes, models, and creating new markets that meet customer needs that have been hitherto untapped. Innovation is ‘putting new, high value ideas into action.’ It is also the leading factor that can easily distinguish an organization from its competitors. For a successful innovation process to yield continuous improvement, one needs an environment that nurtures talent and a willingness to do new things. This involves welcoming change, and a willingness to accept unstructured approaches to work.