Synopsis Personality is what makes individuals unique and a study of several personalities reveals different behavioral traits. Personality may be understood as the characteristic patterns of behavior and modes of thinking that determine a person’s adaptation to the environment. Personality is the dynamic organization of those psychological systems within an individual that determine his unique adjustments to his environment. Thus, personality is the sum total of several characteristics which manifest themselves in an individual. A successful individual has an ability to organize, integrate and consolidate all the qualities of positive behavior and adapts himself to individuals and organizations. A pleasing personality is a combination of a person’s attitude, behavior and expressions. It is imperative that each and every human being should realize the importance and intensity of personality development and promote it with great care and continuity in all walks of life. In the era of globalization, organizations focus on the development of human resources by developing personalities through proper training and thereby increasing the human efficiency of their employees to gain competitive advantage over other companies. This book details various concepts of personality, discusses techniques and methods of developing personality and emphasizes how important training is in this regard. Various issues faced by organizations in developing personality of employees are also dealt with. Case studies which give experiences of various organizations in nurturing personality development in terms of gaining competitive advantage are also included.