Synopsis Employee satisfaction has been defined as a pleasurable emotional state resulting from the appraisal of one's job. There are a variety of factors that can influence a person s level of satisfaction. The advent of the knowledge industry has given rise to a new category of employees-knowledge workers. Due to various factors, the average attrition rate in the knowledge industry is increasing alarmingly. Moreover, HR professionals all over the world, working in BPOs and IT, are trying to formulate retention strategies with little success. This book provides the reader with the conceptual framework of employee satisfaction, its significance, factors, perspectives and retention strategies. Satisfied knowledge workers hold the key to organizational success in the present knowledge economy. Job satisfaction helps management reduce absenteeism, labor turnover and stress. Satisfied employees are happy, work better and, therefore, increase productivity of the firm. The book observes the multiple effects of various factors contributing to employee satisfaction. A high attrition rate poses a significant challenge to managers as frequent loss of well-trained or skilled employees is a cause for concern. The book suggests strategies to curb the attrition problem in the knowledge industry. The retention strategies employed by various reputed companies like GE, Global Vantedge, Google, HCL, iGate Global Solutions, Keane India, L&T Infotech, MindTree Consulting, Moser Baer, Patni Computer Systems, Polaris Software Lab, Siemens Information Systems, Tata, Tech Mahindra and Wipro Technologies are discussed to add value to this book.