Synopsis Employer of Choice (EOC) is the new business imperative to indemnify a competitive edge in the current business era of ferocious competition for talent. EOC strategies aid in positioning the firm as a Great Place to Work in the minds of the existing and potential employees - that strong brand image of - a great-place-to-work - a place where employees find accomplishment and execute work with commitment to excellence, that turns employees into engaged campaigners of the company. The result is a steady flow of prospective applicants, who are a perfect fit for the company, creating a powerful vision, and eventually, helping in further building the firm s image as the best place to work at. Development and management of an Employer of Choice status will command much reserves and commitment but the pay-offs are enormous. In a nutshell, successful companies are those willing to capitalize on emerging as employer of choice and venturing to go that extra mile and engage the public. This book is designed to provide a logical elucidation of the concept and the significance of "Employer of Choice", the building blocks of EOC and the strategies for becoming an Employer of Choice, to win in the current business milieu of cut-throat competition for talent through employment branding or employer branding and by best practices.