FREE & QUICK WORLDWIDE SHIPPING ON $60+
TAKE 10% OFF YOUR ORDER | USE CODE: TAKE10

Book details
-
256p.
-
Hardcover
-
English language
-
The ICFAI University Press
-
30.11.-0001
-
ISBN 10: 8131401855
Related categories
Integrating HR and Marketing Strategies: Concepts and Cases
Synopsis
This book is a combination of Human Resource Management concepts and those of Strategic Management, which help make a company more productive. It explains that the synergies and strategies that prove useful in one domain of an organization can serve as innovative methods to manage the same functions of another domain. Employees who can think laterally and who can look for areas of mutual interest between domains can use these concepts to adopt an attitude of mutual give and take so that the organization achieves its goals better. Cases serve to better explain the feasibility of these concepts.
-10%
Item available. Ships in 2-4 days.