Synopsis Sales Force Automation (SFA) empowers a sales force with a wide range of tools for managing leads, contacts, opportunities, orders, accounts, etc., while offering productivity improvement, reporting and support capabilities anywhere and at anytime. Besides, advanced SFA capabilities can help in achieve higher sales performance by offering real-time visibility into the sales processes. With improved visibility, sales managers can better manage the sales pipelines, territories and sales teams on a day-to-day basis. Further, SFA also gives away the capabilities for effective demand forecasting, strategic planning, and driving sales revenues.This book tries to present various concepts, benefits, issues, perspectives and a few modern practices relating to SFA. Besides, it offers potential insights required for choosing the SFA solution, addressing people’s issues, ensuring successful implementation and promoting user adoption, while also throwing light on various reasons for SFA projects failing. This book will help sales professionals and IT executives to better understand the far-reaching applications, best practices, and implementation insights of SFA.