Synopsis To secure long-term profitability for companies, E-CRM is the best solution. It is now crucial due to changing relationships, ongoing advances, emerging issues, upcoming trends, and the need to optimize business benefits. This book gives valuable insights into E-CRM, current and future challenges and emerging practices. It also throws light on the key factors determining the E-CRM success, suggests strategies, offers recommendations and gives precautionary advice while implementing E-CRM. It is designed to help professionals, executives and students of management and IT.