Partner Relationship Management (PRM) is a business strategy to develop and improve relations between businesses and their channel partners. It can also be seen as an extension of Customer Relationship Management (CRM) that helps manage relationships with channel partners. This book introduces and presents this emerging channel management and e-business strategy to the evolving channel-centric enterprise world. PRM is imperative for those companies to whom channel partners are growing increasingly important in areas such as marketing, selling, delivering and servicing processes. Professionals, executives and students of management and information technology (IT) will be able to understand this subject better and make good use of the insights offered in the pages of this book.