Synopsis When a company maximizes profits with a minimal investment and employs unconventional methods to achieve this, it is called Guerrilla Marketing. Small businesses that use this strategy become huge successes by penetrating the global consumer environment at a low cost. This calls for a certain degree of flexibility and willingness to adapt to market changes from small businesses. Factors influencing guerrilla marketing include competition, the environment, latest technology developments, current market trends and budgeting. This book outlines this successful business strategy and traces its origin and effects.