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Book details
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viii+260p,.
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Hardcover
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English language
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Alfa Publications
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30.01.2008
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ISBN 10: 8190713030
Related categories
Modernization of Higher Education in India
Synopsis
As educational systems become more marketised, colleges, schools and non-formal education agencies seeks to build relationships based more on viewing learners as customers rather than participants. The main role of the teacher-turned-classroom manager is to legitimate through mandated subject matter and educational practices a market-based conception of the learner as simply a consumer of information. The result of this incursion by commerce and the widespread seeping of managerialism, market - thinking and consumerism into the orientation of educators is a basic inability within many schooling systems and agencies of informal education to address critically questions around globalisation, branding and consumption.
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