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Enterprising Entrepreneurship: Concepts & Guidelines
Book details
  • viii+255p., Glossary; Bibliography; Index; 22cm.
  • Hardcover
  • English language
  • Swastik Publications
  • 03.08.2009
  • ISBN 13: 9788190786263

Enterprising Entrepreneurship: Concepts & Guidelines

Synopsis Entrepreneur is the central figure of economic activity. Amidst plenty of literature available on the theme the present work is designed as an ideal handbook/companion for the users-students, researchers, teachers, management professionals, policy planners and individual entrepreneurs. Packed with facts and figures supported by various case studies, this book consists of the following chapters: Enterprising Entrepreneurs: An Overview; Entrepreneurs: Theories and Origin; Entrepreneurial Organisation and Performance Appraisal; Types & Motivation; Various Factors Affecting entrepreneurship; Entrepreneurship in Indian Context; Strategies of Entrepreneurial Bargaining; Developing Entrepreneurship Among Rural Women: Issues & Problems; Summing Up etc. An exhaustive bibliography and Glossary of relevant terms are an added feature.
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Jagdish Pande

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